New strategic alliance with Spanish pharmaceutical group Alter
Pharmathen Group achieves another important international deal with Spanish pharmaceutical group Alter. The Greek multinational will be representing Nutriben baby products starting from November 2015.
This cooperation with Alter Group enhances and further diversifies Pharmathen’s portfolio, enriching its range of pharmacy-sold consumer products with established baby food products being the epitome of innovation, quality and safety in baby nutrition.
On the occasion of this new deal, the President of Pharmathen Vassilios Katsos stated: ‘Our strategic cooperation with Alter Group to represent and launch Nutriben baby products in Greece is illustrative of our firm growth philosophy here at Pharmathen Group. This cooperation fully supports the goal we constantly pursue across the group: to enrich and diversify our product range, so as to offer an increasing variety of different, high-value products to the scientific community, patients and consumers in Greece and abroad.’
About Alter Group
Alter is a Spanish pharmaceutical group with more than 50 years of experience in infant nutrition. It is the largest baby-milk company in Spain. In addition to Spain, the Group operates through its branches in France, Italy and Portugal, and its products are represented in 35 other countries worldwide.
Nutriben products are produced at privately-owned premises using state-of-the-art technologies, making the Nutriben brand a flagship of the Group in terms of innovation, quality and safety in infant nutrition.
About Nutriben products
The Nutriben baby milk range comprises the standard products that meet all needs in baby milk up to the age of two. It also includes a wide variety of specialised formulas for colics, reflux, constipation, lactose intolerance and prevention of allergies.
The aim of Nutriben products is to provide parents and infants with a wide range of high-quality standard products and specialised formulas tested under the highest safety standards to meet basic and special nutrition needs in infants.